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Impressum, Terms of Use & Privacy Policy of

Effective as of 1 March 2024


This website is operated by Prof Dr Marc K Peter, Hochfeldstrasse 17, CH-3012 Bern, Switzerland,, 079 300 55 60.

Terms of Use

These Terms of Use (terms) outline how you can use my website/s, as well as content on my website/s. I hope that you find them to be practical and useful. If you access, read, download and/or use any of my website/s and its content, you agree to these terms and the Privacy Policy. I ask you to please read these carefully. If you do not agree with my terms and Privacy Policy, then you must cease using my website/s immediately. Please note that the content on this website, including but not limited to The Digital Transformation Canvas, are not comprehensive. I have not created the content with your specific needs and circumstances in mind. While I use reasonable effort to ensure that the content is accurate, current, and complete, I do not represent, warrant, or guarantee its accuracy, currency, or completeness. So that you can use and access my website/s, I grant you a non-exclusive, revocable, non-transferable licence to use my website/s in accordance with these terms. All other uses of my website/s and content are prohibited unless I give you my written consent. To use my website/s and content, you must not do or attempt to do anything that is unlawful, prohibited by any laws applicable to my website/s, anything which I would consider inappropriate or which might bring me, my website/s and/or content into disrepute, including using my website/s to defame, harass, threaten, menace or offend any person, interfering with anyone using my website/s, tampering with or modifying my website/s and its content, knowingly transmitting viruses or other harmful features that may damage or interfere with my website/s, using my website/s to send unsolicited e-mails, or facilitating or assisting a third party to do any of the above. Unless I indicate otherwise, please note that I own or licence all rights, title, and interest (including intellectual property rights) in my website/s and my content. Your use of my website/s and your use of and access to any of my content does not grant or transfer to you any rights, title, or interest in relation to my website/s and content. In relation to any content including downloadable materials/content, you must not reproduce, exploit, or use any of the content for the purpose of resale, or offering products and/or services like mine or for any purpose other than to assist you in operating your own business. You may amend my content to tailor them to your needs and specific situation, but you may not copy or use it for external use, in whole or in part, or sell it to any third party. All other use, copying or reproduction of my content is prohibited (except to the extent permitted by law). In addition, you must not breach any intellectual property rights connected with my website/s and/or content, including (without limitation) altering or modifying any of my content or creating derivative works from the website/s and/or content. If you review me or one of my products and/or services, or provide a testimonial, you permit me to post or otherwise transmit the review or testimonial royalty-free on my marketing materials, my website/s and/or social media and/or other channels. My website/s may contain links to websites operated by third parties. I do not control, endorse, or approve, and am not responsible for the content on these websites. I recommend that you make your own investigations to ensure that these websites are suitable for you. To the maximum extent permitted by law, I make no representations or warranties about my website/s and/or the content, including that they are complete, accurate, reliable, current, and suitable for any particular purpose, and/or that access will be uninterrupted, error-free and/or free from viruses, or that my website/s are secure. As a rule, you read, use, and act on my website and with my content at your own risk. To the maximum extent permitted by law, I am not responsible for any loss, damage or expense, in whatever way arising, whether direct or indirect, and/or whether present, future or contingent, suffered by you or any third party, arising from or in connection with your use of my website/s and/or (incorrect) content, and/or any inaccessibility of, interruption to or outage of my website and/or content, and/or any loss or corruption of (incomplete and/or outdated) data. To the maximum extent permitted by law, you must indemnify me, and hold me harmless, against any liability suffered or incurred by me arising from or in connection with your use of my website/s and/or content, or any breach of these terms or any applicable laws by you. This indemnity is a continuing obligation, independent from the other obligations under these terms, and continues after these terms end. The use of my website/s and content, as well as these terms are governed by the laws of Switzerland. You irrevocably and unconditionally submit to the exclusive jurisdiction of the courts operating in Bern/Switzerland and waive any right to object to proceedings being brought in those courts. If you access my website/s and content and you are based overseas, I do not represent that my website/s and content complies with the laws (including intellectual property laws) of the country in which you reside (if you reside outside Switzerland). You are responsible for complying with the laws of the jurisdiction where you access my website from. Please contact me at the address provided in the Imprint for any questions you might have. These Terms of Use are effective as of the effective date indicated above. I may vary these terms at any time and at my discretion by publishing the varied terms on my website/s. I recommend that you check my website/s regularly to ensure that you are aware of the current terms. Content is subject to change without notice.

Privacy Policy

The protection of user data and the privacy of the users of my website are important to me. The personal data I receive and/or collect during our transaction/s is treated confidentially and is securely protected from access as much as possible within my abilities and control. Most of my content on the website can be used freely. However, I use industry-standard technologies to measure and improve the performance of my website and collect data for this purpose. In some cases, I work with external service providers. Insofar as I (or third parties on my behalf) collect and process personal data, I comply with the requirements of the Swiss Data Protection Act and the applicable requirements of the EU General Data Protection Regulation. This Privacy Policy describes how I collect and process personal data and what rights you have in doing so. By using my website/s, product/s and/or service/s, you agree to this Privacy Policy. If you provide me with personal data of other persons, please make sure that they are aware of this Privacy Policy and only share their personal data with me if you are authorised to do so. This website is hosted in Switzerland and subject to Swiss data protection laws, such as the Swiss Federal Act on Data Protection (FADP). As an internationally active operator, the EU General Data Protection Regulation (GDPR) is also relevant to me in addition to the Swiss data protection regulations. If you do not agree with this Privacy Policy, you should not use my website/s, product/s and/or service/s. If you have any questions regarding data protection, please do not hesitate to contact me (see above Imprint). Personal data is any information that relates to an identified or identifiable natural person. Data that cannot be assigned to a natural person (anonymous data) is not covered. I primarily process personal data that I receive in my role as a researcher, teacher and/or consultant. Sensitive personal data includes data about religious, ideological and/or political views or activities; data about health; data about racial or ethnic origin; genetic and/or biometric data that identifies a natural person; data about administrative or criminal prosecutions or sanctions; and data about social assistance measures, and other sensitive personal data. I do not intend to collect and/or process sensitive personal data and you should therefore not provide such data. However, I collect, process, use, store and transfer various types of personal data including data about your identity such as first name, surname, date of birth, gender, title; contact data such as addresses (billing address, delivery address, e-mail address) and telephone number, and financial data such as bank details and payment card details; product and service data such as details of payments made to you or by you and other details of websites, products and/or services you have received from me or I have received from you; identification and background information that you provide to me or that is collected from you as part of a verification process; information related to your professional background, job functions and activities; data and information, for example, in documents or correspondence and meetings with third parties, which are provided to me by third parties or which I obtain from public sources; information disclosed to me for the purpose of teaching, the provision of consultancy services, attending meetings, workshops, conferences or events; marketing and communication data such as information about when you receive and read newsletters from me, which of mine events you attended, and preferences such as communication preferences; any other information related to you that you provide/d to me. I collect and process personal data when you communicate with me or my team, register to receive information by e-mail, or when you attend a conference, class, workshop, meeting, or other event. In addition to the data you provide directly, I collect personal data from the following sources: information provided to me by your employer, your contracting parties, my business partners, consultants or other third parties; information from public sources and registers such as the Internet; information from the media and the Internet about your person. When you access my website, data transmitted by your browser are automatically stored by my externally utilised server (and any service provider/ISP you are utilising in the course of accessing my website/s, product/s and/or service/s), such as the date and time of access, the name of the file accessed, as well as the amount of data transferred and the access time, your web browser, browser language and requesting domain, and other industry-standard data. If you register to receive my newsletter and/or other regular communication, I process the contact details you provide. I process your information, including your personal data, for the following purposes: primarily, to enter into and perform business relationships; for the purpose of purchasing products and services from my suppliers and contractual partners; to comply with legal and regulatory obligations and responsibilities, in the course of my general business and for other business administration purposes; for marketing, promotional and other purposes (where you have given me consent to process your personal data for specific purposes, I will process your personal data within the scope of and based on that consent, unless I have another legal basis and I require one. Consent given can be revoked at any time, but this will not affect any data processing that has already taken place); for the further development of my website/s, product/s and/or service/s, and other platforms on which I am present; communication with you; communication with third parties and processing of their inquiries (e.g. applications, media inquiries); for market and opinion research; for the purpose of ensuring that my operations, in particular ICT, my website/s and other platforms, as well as measures for ICT and infrastructure security and protection of my business partners and other persons and assets entrusted to me; in the context of any transactions under Swiss law and the related transfer of personal data as well as measures for business management, compliance with legal and regulatory obligations and internal processes and regulations. Depending on the purpose of the processing activity, your information and personal data will be processed if it is necessary for our business relationship; necessary for the legitimate interests of my operations without unreasonably prejudicing your interests or fundamental rights and freedoms; necessary to comply with my legal or regulatory obligations, including conducting verifications to identify you and disclosing information to authorities, regulators and government agencies; if they are processed with your consent, which I may obtain from you from time to time (e.g., if required by law); to exercise my rights under Articles 26 and 27 of the Federal Constitution of the Swiss Confederation or Articles 16 and 17 of the Charter of Fundamental Rights of the European Union, including my freedom to conduct a business and my right to property; to provide products and services, and ensuring consistently high standards of service and satisfaction of my clients and other stakeholders; to meet my accountability and legal requirements globally. I may share personal information in my research, teaching, and consulting projects, if required to perform the project/task, subject to this Privacy Policy. I may also disclose personal information to comply with the law, a court order, or other legal reasons. When required, I disclose personal information to public and judicial authorities, regulators, or government agencies and in proceedings, including when required by law or regulation, under a code of conduct, or by those authorities or agencies. I may also share your information with third party business partners, vendors, service providers, contractors or agents who perform service functions that I need to operate my projects; hosting providers, e-mail communication providers, and other third parties. In cases where the named recipient/s may be located outside of Switzerland, except where the country in question has been determined by the EU or Switzerland to provide an adequate level of protection, I will take appropriate measures to ensure that such transfer is in compliance with applicable data protection laws. I retain your information, including personal data, only for as long as necessary to fulfil the purpose for which it was collected and for as long as I have a legitimate interest in retaining personal data, for example, to provide you with research updates. Furthermore, I store your personal data if and as long as this is required in accordance with a legal retention obligation. I have taken reasonable precautions to protect the information I collect from loss, misuse and unauthorized access, disclosure, alteration, and destruction. On this website, I do not use cookies that collect data from website visitors. My website/services may contain links to third-party websites/services. Access to and use of such linked websites is not subject to this Privacy Policy, but to the privacy policies of such third-party websites/services. I am not responsible for the information practices of such third-party websites.

Privacy Policy Rights

Individuals located in Switzerland or the European Economic Area (EEA) have certain rights with respect to your personal data. I offer you the opportunity to exercise your rights, including the right to access your personal data; the right to correct or rectify inaccurate personal data; the right to restrict or object to the processing of personal data; the right to have your personal data deleted; and the right to portability of personal data. You are entitled to these rights in accordance with the provisions of the Swiss and European Data Protection Act. Please note that these rights are not fully applicable and may be subject to restrictions. The exercise of your rights requires that you prove your identity (e.g. by means of a passport copy). To exercise your rights, you can contact me at the address provided in the above Imprint. You also have the right to enforce your claims in court or to file a complaint with the competent data protection authority. The competent data protection authority in Switzerland is the Swiss Federal Data Protection and Information Commissioner ( Please contact me at the address provided in the Imprint for any questions you might have.

Changes to this Privacy Policy

This Privacy Policy is effective as of the effective date indicated above. I may vary the Privacy Policy at any time and at my discretion by publishing the varied Privacy Policy on my website/s. I recommend that you check my website/s regularly to ensure that you are aware of the current Privacy Policy. Content is subject to change without notice.

End of Impressum, Terms of Use & Privacy Policy document